Developing a product strategy helps you analyse why clients should use your service instead of your competitors'. We can do this by analysing your competitors and differentiating your service. It might be, for example; something as simple as "your experience or prompt service". We can then use those particular features and benefits to market your service.
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A product strategy involves demographics that identifies, in broad terms, how you plan to sell your products to your marketplace.  It documents what the people in your marketplace; the potential clients, think about your products, services, and business. It documents how your business positions itself and it contains your strategies for selling.

A product strategy can encompass any number of products, depending on the nature of your business. You could have one strategy for each major product or, perhaps, the same strategy for all of them.  At Angels & Demons, we take care of the hassle of product strategy for you.

 

A product strategy is a document containing any of the following:

 

• business objectives

• descriptions of target market(s), usually based on results of market research

• results of research about your potential clients and their needs

• how you want your product to be viewed by your clients

• product features and benefits

• selling strategies

• how your product features and pricing compare to your competitors'

• product changes that might enable better market positioning of your product.